NEW PURINA® BE HAPPY™ CAT FOOD BRAND
LAUNCHES WITH FEEL-GOOD PHILOSOPHY
Be Happy™ Helps Keep Pets Healthy on the Inside
and Happy on the Outside
From the looks of the above photo it sure looks like Cody needs a dose of happiness doesn't it? He needs to learn how to:
It would be a whole lot better if he looked like THIS!
Watching a cat soaking up the sun reminds us that there’s more good in the world than not, if you just know where to sniff it out. That’s the philosophy behind a new brand of cat food inspired by the enduring happiness pets share with owners. Be Happy™ debuts nationwide with calls to action for owners to join the happiness movement.
Be Happy is a new pet food brand by Nestlé Purina PetCare Company that celebrates happiness as a way of seeing the world. The brand has infused that philosophy into the packaging for its 100 percent complete and balanced dry cat food varieties, and into its social media properties, including its Facebook page and mobile photo app.
“We looked at the way our pets see the world and were inspired by how they just seem to instinctively know the secrets to being happy,” said Aaron Williams, Be Happy brand manager. We’re celebrating our pets as our happiness heroes. We’ve incorporated this philosophy into everything we do, and are encouraging pet owners to join our happiness movement online.”
In just three months, the brand’s Facebook page has grown to more than 100,000 highly-engaged fans. The Be Happy fans create e-cards, customize their own T-shirts and upload photos from the Be Happy mobile photo app available in the iTunes and Google Play stores. The app enables people to customize photos with visual elements like dog ears, hearts, borders, the Be Happy characters and thought bubbles for happy messages.
In addition, the brand launched a Pinterest page that includes a board for “Happiness Art,” featuring original craft projects inspired by the Be Happy philosophy. To experience Be Happy on Pinterest, please visit Pinterest.com/BeHappybyPurina.
Be Happy is a dry pet food available nationwide in cat and dog formulas. It helps support strong bones and teeth, healthy vision, and healthy skin and coat. In addition, the brand offers the Purina Happiness Guarantee: if a consumer is not completely satisfied with his or her experience, Be Happy will provide a refund.
Be Happy is available in two varieties for cats:
- Deep Sea Duos Crunchies with Ocean Fish and Salmon Flavors
- Poultry Pair-adise Crunchies with Chicken and Turkey Flavors
Be Happy is available in two varieties for dogs:
- Beef Flavor
- Chicken Flavor
For more product information about Be Happy, please visit Purina.com/BeHappy. For social engagement, please visit us at www.Facebook.com/PurinaBeHappy.
YOU CAN WIN!
Here’s how we’re hoping you’ll help share the happiness too! The Be Happy™ Facebook page has an area where their fans can create custom t-shirts. The great folks at Purina are giving me 5 free t-shirt codes to give to 5 WINNERS! U.S. ONLY PLEASE (sorry!!!) All you have to do is create photos with the app or website and submit them to us. Submissions MUST BE POSTED ON the Cat Chat With Caren & Cody Facebook Page by 11pm EST MONDAY, SEPTEMBER 10th. Cody and I will pick 5 winners and announce them on WEDNESDAY SEPTEMBER 12th and we will send the FREE T-SHIRT CODES to the WINNERS!!!
About Be Happy™
Be Happy brand dog and cat foods are manufactured/distributed by Nestle Purina PetCare Company, a global leader in the pet care industry. Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestle Purina PetCare is located at
Checkerboard Square in . Nestle Purina PetCare is part of Swiss-based Nestle St. Louis, Missouri S.A. -- the world's largest food company.
In full disclosure: we were not compensated for this post. We are members of the Purina Cat Blogger Panel and are happy to share this information with our readers!